EXCLUSIVE – UPDATE: The union picket at Will Smith’s music video shoot in West Hollywood is being dismantled as a resolution has been achieved.
With encouragement from the Oscar-winning Smith and his team, producers and IATSE have successfully reached an agreement. Sources say the 35-member crew is now resuming work at Quixote West Hollywood Studios on Smith’s new track from his Based On A True Story album. The new contract includes health and pension benefits—central demands that led to the mass crew firing by Toronto and Miami-based Breathe Entertainment last Thursday.
PREVIOUSLY, 10:53 AM: The shoot became the focus of IATSE picket lines after the crew was abruptly dismissed. Protesters gathered outside the studio as replacement workers—referred to by some as “scabs”—arrived, but ultimately exited the set.
Smith was present on site but, according to sources, did not cross the picket line as union members had not yet assembled when he arrived early Friday in a white Lamborghini.
The shoot supports a new single from Smith’s first album in 20 years, released March 28 under indie label Slang Records.
Though music videos are not required to be union-compliant, workers can still advocate for guild protections. This led to the dispute and crew replacement, though swift resolution was ultimately achieved.
“STRIKE ALERT: IATSE is striking against a Will Smith music video organized by Breathe Entertainment, planning a picket at Quixote West Hollywood Studios unless a fair contract is furnished for the crew.”
— @IATSE, May 23, 2025
Rumors of Halle Berry‘s attendance were quickly denied by her reps, clarifying she is currently in France as part of the Cannes Film Festival jury. Some crew had believed she’d appear on set, but reports were inaccurate.
While Smith’s reps (via CAA) declined to comment, IATSE referred inquiries to their social media update. Breathe Entertainment has not issued a formal statement. A Quixote Studios spokesperson confirmed union activity but emphasized that the studio was “not involved in the production.”
This labor standoff is a reminder of the complexities within creative industries—where contract disputes, worker rights, and celebrity projects often collide.
