Jony Ive and Sam Altman
In a mesmerizing nine-minute video released by OpenAI, CEO Sam Altman joins forces with legendary former Apple designer Jony Ive, casually strolling through San Francisco in a cinematic sequence that feels part product reveal, part slow-burn tech bromance.
They sip drinks. They share long, knowing glances. But one thing they don’t share? What the actual product is.
The video pitches their mysterious project as “the coolest piece of technology the world has ever seen”—a revolutionary device that will “completely reimagine what it means to use a computer” and bring about “the greatest technological revolution in our lifetimes.”
Naturally, the internet had thoughts. Some viewers were baffled (“How is this not satire?”), others jokingly mourned the lost nine minutes of their lives, and many zeroed in on details like Ive’s oddly dramatic walk (“Is Jony new to walking?”) and the video’s glossy aesthetic (“ChatGPT glazes too much”).
While no specs, features, or even a name for the device were revealed, the video did confirm a major partnership: Directed by Davis Guggenheim (An Inconvenient Truth), the project has the backing of Laurene Powell Jobs—widow of Steve Jobs and founder of Emerson Collective. She’s also a major supporter of Concordia Studio (Guggenheim’s company) and Ive’s hardware firm OI, which OpenAI has now acquired in a $6.5 billion share-swap.
The ambition? To create a new class of AI-native devices—hardware built from the ground up to work seamlessly with artificial intelligence, potentially anticipating and responding to human needs in ways today’s tech can’t.
But still, viewers were left with no tangible details. No product demo. No prototype. No name.
Just two visionaries on stools, bathed in soft light, speaking of paradigm shifts and bold futures—all while unveiling precisely nothing.
It’s a bold move. A cryptic tease. And maybe, just maybe, the start of something huge.
