Catherine O’Hara, Seth Rogen, Ike Barinholtz, Evan Goldberg, Chase Sui Wonders, Dewayne Perkins and Keyla Monterroso Mejia from AppleTV+ 'The Studio'
The Emmy race is heating up, and Apple TV+ has pulled out all the stops with its latest campaign centerpiece—‘Think Apple TV+’ FYC House, a dazzling showcase that captivated voters and talent alike at the Hollywood Athletic Club.
Running from April 24 through May 21, this exclusive Emmy event featured star-studded screenings, panels, and interactive experiences celebrating Apple TV+’s strongest contenders like Severance, Shrinking, and The Studio.
Familiar faces from across the Apple TV+ universe lit up the venue. Catherine O’Hara, Seth Rogen, Ike Barinholtz, and Harrison Ford were just a few of the stars who joined the festivities. One highlight? The #ShotoniPhone16Pro Photo Studio, where guests had their portraits captured in high fashion—Apple-style.
The buzz was especially palpable during the May 18 appearance by the cast of Shrinking, who made time between filming Season 3 to reflect on the show’s breakout success. Jessica Williams, nominated for her role as therapist Gaby, said:
“It’s really surreal. Gaby gets to play comedy and drama—it’s a dream role for me.”
Harrison Ford, who plays the show’s elder statesman, noted the emotional connection fans have developed with the story.
“It’s not just surface-level social media stuff,” he said. “People really care about these characters.”
Series co-creator Bill Lawrence echoed Ford’s words.
“Writing a character confronting the twilight of his legacy, and having Harrison pour his heart into it—that’s been extraordinary.”
Following their interviews, the Shrinking cast joined fellow stars at a sleek reception, sipping custom cocktails and enjoying gourmet bites. But the real magic was in the interactive exhibits, where visitors explored elaborate recreations of Apple shows.
Guests could:
- Create a Lumon Industries badge at a Severance-themed station
- Sip drinks at the Slow Horses bar
- Sit in a feedback-driven screening room styled after The Studio
With its attention to detail, star power, and immersive storytelling, Apple TV+ has clearly set a new standard for awards-season events. The ‘Think Apple TV+’ FYC House wasn’t just a campaign—it was a full-on experience.
